Our Story
Nidhoggr Mead Co.: A Brief History
n the heart of York, Nidhoggr Mead Co. has revived the ancient art of mead-making. Founded in 2021 by Peter Taylor, a Viking reenactor, the company began as a hobby in his girlfriend; Ellie’s spare bedroom before transforming into a thriving business.
A Fortunate Start
The breakthrough came when the Jorvik Viking Centre sampled the mead and asked if Peter was selling it. Their interest motivated him to start up a company producing mead commercially alongside his girlfriend (now his wife). Soon, Peter and Ellie’s home was filled with fermenting batches; even their bathtub being used to melt raw honey.
Scaling Up
Due to demand, the company moved from Acomb to a 1,000-square-foot location which has now expanded to a 15,000-square-foot facility in Pocklington. with a current workforce of 25 and growing!
A Mead for Every Palate
We offer a diverse range of meads, catering to both traditionalists and newcomers to the drink.
Our selection includes classic still meads, rich and full-bodied, as well as lighter, flavoured varieties infused with fruits, spices, and botanicals.
Expanding to the U.S.
In year 4 Nidhoggr Mead successfully took to America, securing £2 million in deals across 14 states, including supplying many Ren Fairs: further enforcing their growth and demand.
Award-Winning Mead
Their dedication to quality has earned accolades, including Drink StartUp of the Year twice and multiple international medals for their wide range of meads, and has just been named in the fast growth 50 index (fastest 50 growing companies in the UK).
A New Sparkling Mead Range
Building on our success, we recently launched a sparkling mead range, offering a modern twist on the ancient drink. A refreshing alternative to traditional still mead. Designed to appeal to both craft beer, cider and prosecco fans, the range aims to bring mead into the mainstream with a versatile, easy-to-drink format.
The Mead Renaissance
Our mission is to make mead as popular as craft beer and gin. By blending traditional techniques with modern branding, Nidhoggr Mead Co. is introducing a new generation to the “nectar of the gods.”
We feel we have proven that passion, heritage, and a bit of Viking spirit can turn a simple hobby into a thriving business.
